All Malaysians were encouraged to make a pledge on how to reduce accidents and save lives, and honour these pledges starting from 9 September 2009. Pledges were made in the form of text, video, photo and SMS on the MUFORS website as well as road shows.

Overwhelming response of over 240,000 pledges by Malaysians from all walks of life including celebrities, students, journalists and bloggers who took the time to reflect on their bad habits and pledged to change for the better, which empowered them to take responsibility for road safety, beginning with themselves.

Variation of the previous year’s Pledge to Save Lives, in 2010 MUFORS urged Malaysians to continue to take a personal stand to empower themselves for change towards road safety by voting to save lives by being better drivers.

Every vote must be seen as a commitment to better attitudes, safer roads and saving lives and Malaysians were urged to Vote to Save Lives as it could very well be the most important vote of your life. Voting is done on the MUFORS website as well as during road shows.

Short film competition called “MUFORS Road Reels” open to students of all universities, colleges and institutions of higher learning in Malaysia with the theme “Attitudes on Roads – A Malaysian Journey” which saw almost 150 entries from 264 students from 35 universities and colleges during the period of 12 August to 30 November.

Students of institutions of higher learning played their part in MUFORS by speaking out and capturing through their short films attitudes on Malaysian roads (positive or negative) that contributed to a higher level of realization that road safety is in our hands, each and every person who uses the roads in Malaysia, and that road safety or the lack of it all boils down to ATTITUDE of individuals.

Objective of MUFORS Road Reels

• To give students of institutions of higher learning a platform i.e. short films to play their part in changing negative attitudes on Malaysian roads by capturing moments and messages that will reflect attitudes on Malaysian roads and how these attitudes are related to road accidents and deaths.
• To enable students and institutions of higher learning to be part of MUFORS as agents of change in giving road safety advocacy a fresh approach by encouraging people from all walks of life to take ownership of road safety and specify “what my role is in promoting road safety and saving lives”.

The MUFORS Gallery, the first of its kind in the country was officially launched on the 20th of August 2010 by Malaysia’s Minister of Works; YB Dato’ Shaziman Abu Mansor.

Situated at the overhead bridge at USJ, Subang Jaya rest area, the gallery is a collaboration between PLUS Expressways, the Ministry of Works, the Malaysian Highway Authority (MHA), the Royal Police Force of Malaysia, AAM, the Road Safety Department (JKJR) as well as the Malaysian Institute of Road Safety and Research (MIROS).

In an effort to fight the increasing rate of road fatalities on Malaysian roads, the objective of the gallery is to educate and change the bad driving habits of Malaysian drivers. The MUFORS Gallery also hosts an audio visual room which is specially design to entertain schools who are planning to bring their students for an educational trip.

Meanwhile, the agencies involved has also collaborated in hosting various activities that will be held at the center which includes safety campaigns, safety trainings, safety workshops, educational, informative and entertaining activities for viewers from all walk of life.

‘Saman’ meaning Summons, was a fun activity on the website to get people to send a virtual summons to their family, friends, or colleagues, whom they knew usually commit traffic offenses such as texting while driving, parking indiscriminately, speeding or running through red lights. People could also customize their own offences in line with the spirit of MUFORS to personalize and correct unique negative driving habits.

Periodically, MUFORS runs relevant and timely Opinion Polls to gauge the general public’s perception on issues that plague Malaysian road safety such as the “Top 5 Annoying Malaysian Road Habits”, “Why there are so many accidents and road deaths in Malaysia”, and also “The traffic facility that is most ignored or disregarded by road users in Malaysia”. The results are then sent to the media for publishing, and are often used by journalists as supporting figures whenever they cover road safety issues.

The MUFORS Mural Competition was first initiated in 2009 and drew interest from 250 schools from all over Malaysia. 50 schools were then selected as finalists based on the best essays written about road safety submitted with the entry form.

With a period of 3 months given to each school to complete the mural work, judges were very impressed with the creative and quality of work done by all finalists. Based on the best mural creative and concept, the overall champion in 2009 was SMK Dato’ Haji Mohd Taib from Chemor, Perak.

Due to the overwhelming response and success of the first year initiatives, MUFORS continues to organise the contest once every two years.

The “Respect Your Limits” Safety Campaign is aimed at educating drivers of heavy vehicles to avoid accidents through respecting one’s physical limits and that of the vehicle’s.

Based on studies which have been conducted, most accidents are not caused by road design or structure but by driver’s who do not understand or appreciate their own, and their vehicle’s, limitations. As such, they push themselves and their vehicles beyond the limit, which often results in tragedy.

The “Respect Your Limits” campaign involves a series of safety seminars for operators and drivers of heavy vehicle which are held all over Malaysia. The campaign is aimed at educating heavy vehicle drivers and operators, including buses, on safe driving aspects. To date, about 4,500 heavy vehicles drivers and operators have benefited from the program. The seminar also provides a platform for drivers to discuss issues related to road safety and heavy vehicles. This program stresses on the importance of respecting own physical limits and the capabilities of vehicles.

It is often observed that most heavy vehicles drivers tend to continue driving even though they are tired and drowsy, thus affecting their concentration on the road and this may lead to accidents.

The MUFORS “Respect Your Limits” Education Campaign is organized by PLUS with the support of the police, Malaysian Highway Authority, Malaysian Institute of Road Safety Research, Road Safety Department, PUSPAKOM and Department of Occupational Safety and Health to reach out to the target audience.

MUFORS shows are held from time to time in conjunction with other events that involves the public. At these road shows, members of the public have an opportunity to register their pledge to be good road users. It is also an avenue for them to raise their awareness on road safety and think about ways how they can contribute to road safety.

This is a platform on the MUFORS website that allows people to get issues related to road safety off their chest. They are free to talk and vent out (or even praise!) about anything pertaining to our road safety. This could be in the form of criticism, concerns, views, opinions, praise, observation or just letting off steam in a disciplined way.